Capability 05 / 07

Workflows / CRM / Operations

Remove the repetition.

We map the manual steps slowing your team down, then connect your tools so leads, emails, updates and tasks move on their own.

manual-work.log
  1. 01 Copy the enquiry into a spreadsheet ×34/wk
  2. 02 Read it, work out what they want ×34/wk
  3. 03 Look the company up ×21/wk
  4. 04 Retype it all into the CRM ×34/wk
  5. 05 Write the same reply again ×29/wk
  6. 06 Message sales: "new one in" ×34/wk
  7. 07 Chase it on Friday ×12/wk

One flowRuns on its own0 copy-paste

Manual steps per enquiry 07 00 Illustrative
Same work. Done once, by the system, every time.

(02)The workflow07 steps

One enquiry. Zero copy-paste.

Follow one quote request from the website form to a finished task. Nobody retypes anything. A person steps in once, to approve the price.

Example run Example run #0142

  1. Step 1: Form submitted

    Trigger t+00:00

    New enquiry

    NameSam, office manager

    Emailsam@example.com

    Message“We need 40 branded mugs by the 14th. Can you quote?”

    Send enquiry
    event
    form.submitted
    source
    /contact
    fields
    4 of 4
  2. Step 2: AI reads the request

    AI step t+00:04

    Parsed request

    “We need 40 branded mugs by the 14th. Can you quote?”

    • Intent Quote
    • Qty 40
    • Due 14th
    • Priority High
    intent
    quote_request
    quantity
    40
    deadline
    14th · 9 days
  3. Step 3: Lead enriched

    Data t+00:09

    Lead record

    Samsam@example.com 82/100 fit
    Company
    Matched by domain
    Customer
    New
    Source
    Website form
    company
    matched by domain
    history
    new customer
    fit
    82 / 100
  4. Step 4: CRM updated

    CRM t+00:12

    Deal · MUG-11

    40 × branded mug

    1. New
    2. Quote
    3. Won
    Owner
    Sales team
    Due
    The 14th
    deal
    created
    product
    MUG-11 · tier B
    stage
    Quote
  5. Step 5: Email prepared

    Email t+00:31
    template
    Quote · standard
    price
    tier B applied
    status
    draft
  6. Step 6: Sales notified

    Team chat t+02:48

    #sales

    Quote ready: 40 branded mugs, due the 14th. Approve to send.

    ApproveEdit

    Approved by Sales

    channel
    #sales
    action
    approve quote
    approved
    by a person
  7. Step 7: Task completed

    Done t+03:02

    Quote sent

    • Form to inbox in about 3 minutes
    • Follow-up booked for day 3
    quote
    sent
    follow-up
    booked for day 3
    manual steps
    0

The example run, step by step: a website form arrives; AI reads it as a high-priority quote request for 40 mugs due in nine days; the lead is matched and scored; a deal is created in the CRM; a quote email is drafted from a template; sales approve it in one click in team chat; the quote is sent and a follow-up is booked. About three minutes, no copy-paste.

(03)Before / after

Same work. None of the mess.

Most teams aren't slow. Their tools just don't talk to each other. Here is the same work, before and after it runs as one flow.

  1. 01

    Connected

    Replaces: Disconnected tools

    Forms, inbox, CRM, calendar and chat pass work to each other.

  2. 02

    Automated

    Replaces: Repeated emails

    Replies drafted from your own templates, sent once approved.

  3. 03

    Tracked

    Replaces: Lost leads

    Every lead gets an owner, a stage and a next step.

  4. 04

    Fast

    Replaces: Manual copying

    Data is entered once, at the source, and moves in seconds.

  5. 05

    Scalable

    Replaces: Spreadsheets

    Ten enquiries a week or ten thousand: the same flow.

(04)What we automate08 recipes

Trigger in. Work done.

Every automation is a trigger and a set of actions. These are the ones businesses ask us for most. Pick one to watch it run.

recipe / lead-capture On

01 Lead capture

  1. WhenA form, chat or ad lead arrives
  2. Then 01Capture it in one place
  3. Then 02Remove duplicates
  4. Then 03Score and route it to the right person
  5. YouDecide which leads get a call first

Illustrative flow

recipe / crm-hygiene On

02 CRM hygiene

  1. WhenEvery night, and whenever a record changes
  2. Then 01Merge duplicate contacts
  3. Then 02Fill missing company details
  4. Then 03Flag deals that have gone quiet
  5. YouReview anything flagged before it is deleted

Illustrative flow

recipe / quotes On

03 Quotes

  1. WhenSomeone asks for a price
  2. Then 01Pull product and price tier
  3. Then 02Draft the quote from a template
  4. Then 03Send it for one-click approval
  5. YouApprove every price before it goes out

Illustrative flow

recipe / support-triage On

04 Support triage

  1. WhenA ticket or support email lands
  2. Then 01Read the intent and urgency
  3. Then 02Draft a reply from your help docs
  4. Then 03Route it to the right queue
  5. YouHandle anything sensitive or unusual

Illustrative flow

recipe / onboarding On

05 Onboarding

  1. WhenA deal is marked won
  2. Then 01Create accounts and folders
  3. Then 02Send the welcome sequence
  4. Then 03Book the kickoff call
  5. YouMeet the client. The system does the admin

Illustrative flow

recipe / reporting On

06 Reporting

  1. WhenMonday, 8:00
  2. Then 01Pull numbers from ads, CRM and store
  3. Then 02Write a plain-English summary
  4. Then 03Post it to the team channel
  5. YouRead it, then decide what changes

Illustrative flow

recipe / invoicing-admin On

07 Invoicing admin

  1. WhenA job is marked complete
  2. Then 01Create the invoice in your accounting tool
  3. Then 02Send it with the right terms
  4. Then 03Chase politely when overdue
  5. YouAgree exceptions and payment plans

Illustrative flow

recipe / scheduling On

08 Scheduling

  1. WhenSomeone asks for a time
  2. Then 01Offer open slots
  3. Then 02Book it and send the invite
  4. Then 03Remind, and reschedule on reply
  5. YouKeep control of your calendar rules

Illustrative flow

(05)How we build itHumans in the loop

Map. Connect. Automate. Monitor.

Automation should remove the decisions nobody needed to make, not the ones that matter. People stay in the loop wherever judgment does.

  1. Map

    We sit with the people doing the work and list every manual step, handoff and copy-paste.

    Human gate You choose what is worth automating first.

  2. Connect

    We link the tools you already use: forms, inbox, CRM, calendar, accounting and team chat.

    Human gate You approve access, one tool at a time.

  3. Automate

    We build the flows, with AI reading and drafting where fixed rules are not enough.

    Human gate You sign off anything a customer will see.

  4. Monitor

    Every run is logged. Failures alert a person, and we keep refining as the business changes.

    Human gate You see every run and can pause any flow.

Then again, as your business changes.