Sample project
An apparel store that runs itself between drops
A new storefront, a product model built for seasonal drops, and stock and email that update on their own.
- Websites
- Design
- Automation
Digital architecture
- 01Fast websites
- 02Web applications
- 03Ecommerce
- 04CMS
- 05Integrations
- 06Scalable digital products
CMS
Home page
Published
API
GET /products200
Analytics
We build digital experiences that work.
Websites, web apps and stores, engineered to load fast, sell clearly and plug into the rest of your business.
(02)Construction sequence08 layers
Built layer by layer.
Every site we ship is assembled in the same order, so nothing is decorated before it is structurally sound. Scroll to watch one come together.
- 01 Grid Columns, spacing and breakpoints come first, so everything placed later lines up.
- 02 Navigation A structure people understand without thinking: where they are, where to go next.
- 03 Content Real copy, products and images, marked up so people and search engines both read it clearly.
- 04 Interactions Hover, focus, forms and motion. The small details that make a site feel finished.
- 05 CMS An admin your team actually uses: edit a page, publish a product, no developer ticket.
- 06 API Connections to payments, CRM, stock and email, so data moves without copy-paste.
- 07 Analytics Events and conversions tracked from day one, so the next decision uses real data.
- 08 Live Tested on real devices, measured, deployed. Then we keep improving it.
01 Grid
39076810241440
02 Navigation
03 Content
04 Interactions
05 CMS
Page · HomePublish
06 API
GET /products
POST /orders
webhook · CRM
07 Analytics
08 Live
(03)From idea to infrastructure03 drawings
Idea. Interface. Infrastructure.
One page, three drawings. The sketch decides what matters, the interface makes it clear, and the infrastructure keeps it standing when traffic arrives.
- Visitors
- CDN · Edge
- Web appNext.js · React
- CMSWordPress · headless
- API layerNode.js · Laravel
- Database
- Search
- Payments · CRM
- Backups
- Monitoring · uptime · error alerts
-
01 Idea
Goals, audiences and the one action each page exists for. We sketch before we style, because moving a box costs nothing.
- Sitemap
- User journeys
- Content plan
-
02 Interface
The sketch becomes a design system: type, colour, components and every state a button can be in.
- Design system
- Prototypes
- Accessibility
-
03 Infrastructure
Hosting, CMS, APIs and the services around them, chosen for the job and wired to scale when the business does.
- Hosting + CDN
- CMS + APIs
- Monitoring
(04)The build team10 disciplines
Ten disciplines. One team.
Pick a discipline to see what it does. Each one is a person on the project, not a line item passed to a subcontractor.
- Search
- Landing
- Product
- Cart
Forced sign-up(removed)- Checkout
One step removed · one less reason to leave
01UX strategy
We start with the people using it: what they came for, what stops them, and the shortest route to yes.
- User journeys
- Sitemaps
- Conversion paths
Four states per component, one set of tokens
02UI design
Interfaces built from a component system, so page forty looks as considered as page one.
- Design system
- Components
- Prototypes
Component in, accessible markup out
03Frontend development
Clean, accessible code in React, Next.js or whatever fits the job. Quick on a phone, sharp on a large screen.
- React + Next.js
- TypeScript
- Accessibility
order.createdTriggerinvoice.renderPDF to customerstock.syncInventory updatedemail.receiptSentreport.nightlyScheduled 03:00
04Backend systems
The logic behind the page: accounts, orders, bookings, and the jobs that quietly run at 3am.
- Node.js + Laravel
- Databases
- Auth + roles
Stoneware mug, sand$18 each
2
$24 to free delivery
Subtotal $36
05Ecommerce
Stores that make buying easy: clear products, a quick checkout and stock that stays in sync.
- Shopify builds
- Custom checkout
- Product data
Published
06CMS
Your team edits pages, products and posts without calling a developer. WordPress, headless or custom.
- Content model
- Roles + workflow
- Editor training
GET
/api/orders/1042
200 OK · 84 ms
{
"id": 1042,
"status": "paid",
"items": 2,
"fulfilment": "packed",
"crm": "synced"
}07APIs
Your website talks to the rest of the business: payments, CRM, ERP, email and AI.
- REST + webhooks
- Integrations
- Documentation
- HTML 28 / 50 KB
- CSS 46 / 80 KB
- JS 118 / 170 KB
- Images 310 / 500 KB
- Fonts 64 / 100 KB
08Performance
Speed is designed in, not bolted on: lean code, optimised images and a budget for every page.
- Core Web Vitals
- Image pipeline
- Caching
09Responsive development
Designed for thumbs first, then scaled up. Every breakpoint checked on real devices, not assumed.
- Mobile-first
- Touch targets
- Device testing
- Nightly backup stored off-site
- Security patch applied to CMS
- Checkout test order passed
- Contact form delivery verified
- Plugin update queued for review
10Maintenance
Launch is the start. Updates, backups, security patches and small improvements, every month.
- Updates + patches
- Backups
- Uptime monitoring
(05)PerformanceCore Web Vitals
Fast is a feature.
We set a performance budget before the first page is designed, then build to it. The panel shows the targets we aim for, measured against Google’s public thresholds.
- 98 Performance
- 100 Accessibility
- 100 Best practices
- 100 SEO
Core Web Vitals
LCP
Largest Contentful Paint
1.2 s
How soon the main content appearsGood ≤ 2.5 s
INP
Interaction to Next Paint
80 ms
How quickly the page responds to a tapGood ≤ 200 ms
CLS
Cumulative Layout Shift
0.02
How much the layout jumps while loadingGood ≤ 0.1
Loading waterfall
- document 0 to 220 ms
- styles.css 230 to 370 ms
- display.woff2 240 to 500 ms
- hero.avif 380 to 1020 ms
- app.js 400 to 720 ms
- api/products 720 to 980 ms
- analytics.js 1320 to 1500 ms
Thresholds are Google’s published “good” limits for Core Web Vitals. Scores and timings shown are illustrative, not client results.
(06)Integrations07 systems
Built to connect.
A website should not be an island. Ours sit in the middle of your business and pass the work along: orders, leads, stock, receipts and reports.
Select a system to see what flows.
- CRM Form submitted , then CRM contact created , then Sales alerted
- Payments Checkout , then Payment confirmed , then Order marked paid
- Analytics View, add to cart, purchase , then One clean report
- Email New customer , then Welcome sequence , then Post-purchase follow-up
- AI Question on site , then Answer from your own content , then Human hand-off if needed
- Automation New order , then Invoice, fulfilment task, team alert
- ERP New order , then ERP stock update , then Reorder flagged
(07)Recent builds06 storefronts
Recent storefronts.
Ecommerce builds from our studio, shown without client names. Full case studies, with results our clients have approved, are being written. Hover a screen to scroll the page.
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01Apparel storeStorefront build -
02Home decor storeStorefront build -
03Kitchenware storeStorefront build -
04Coffee storeStorefront build -
05Fitness storeStorefront build -
06Shapewear storeStorefront build -
Sample project
(08)Start here
What are we building?
A new site, a store that has to scale, or a platform that needs to talk to everything else. Tell us where you are and we'll map the build.